Choose a monument sign when drivers will read the message close to the property entrance, especially while slowing or turning. Choose a pylon sign when the property must be identified earlier from the road or when parked vehicles, landscaping, buildings or other signs block the view of a low sign. After selecting the structure, divide the sign face between permanent identification and an electronic message center (EMC). Keep the property name, logo and permanent tenant identity in the static area. Use the EMC for information that changes, such as event times, promotions and operational notices. Test the customer’s normal messages…