Outdoor advertising in the United States is not shrinking—it hit a record $9 billion in 2024, and the digital segment is projected to reach 45.2% of total OOH spend by 2028, up from 22% in 2016, according to EMARKETER. But that growth is concentrated in roadside, transit, and retail formats that every operator already competes for. One large, under-monetised category sits adjacent to all of them: stadium perimeter LED displays—from NCAA college football venues and minor league baseball parks to municipal multi-use sports complexes. The venues want the screens but lack the capital. The operators who move first build sponsor…